Key Person Life Insurance Offered by Ball Group Insurance
Every business has someone who matters more than most — your rainmaker, your trusted leader, your creative force.
What would happen if that person unexpectedly couldn’t continue in their role? Would your clients stay?
Would operations suffer? Would investors or lenders lose confidence?
Key Person Life Insurance provides a safety net. It’s a smart, proactive way to protect your company,
your relationships, and your financial stability.

Key Person Life Insurance — also called “key man” insurance — is a life policy your company takes out on a crucial employee. If that person tragically passes away or becomes permanently disabled, the business receives a death benefit. This sum helps:
- Cover revenue losses and protect your bottom line
- Fund hiring and training costs for a replacement
- Reassure clients, lenders, and investors that you’re prepared
By planning ahead, you don’t just manage risk — you invest in your business’s future.
- Protect Revenue & Reputation: Losing a key contributor like a top salesperson, lead engineer, or creative director can cause client churn and operational delays. Insurance proceeds help maintain stability.
- Maintain Leadership Continuity: Finding or promoting someone with similar expertise takes time and money. Insurance funds ensure you don’t have to compromise on quality or speed.
- Support Financial Obligations: If your key person has personally guaranteed loans or credit lines, the payout can help cover those commitments and prevent financial strain.
- Strengthen Stakeholder Confidence: Clients, partners, lenders, and even employees see this insurance as a decisive sign that your business is built to last — even in adversity.
- Senior leaders – CEOs, founders, or department heads
- Top rainmakers – sales and business development stars
- Specialized experts – technical leads, R&D heroes, or creative masterminds
A key person is anyone whose absence would deeply impact your revenue, operations, or reputation.
- Financial Buffer: Smooths cash flow during transition
- Rapid Response: Reduces business interruption
- Tax Advantage: Premiums may be tax-deductible as a business expense
- Stakeholder Trust: Enhances credibility with clients, lenders, and investors
Consider Key Person Life Insurance if you:
- Depend heavily on one or two individuals
- Have substantial client-facing revenue tied to specific people
- Hold loans or agreements guaranteed by key employees
- Want a stronger safety net for employees and customers alike